The mission of UM is: Better Science and Better Art deliver Better Outcomes for our clients in the media, and in creating the moments that matter most. UM is a global media network within IPG Mediabrands, operating in over 100 countries, working on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW, Sony, and Hulu.
Senior Associate
As a Senior Associate on the Integrated Investment Team at UM, I was responsible for the National TV buying of Hulu's integrated media plan. My role required me to work closely with the Planning Team, as well as the client, who are LA-based while I sat in NYC.
My daily tasks included:
Building out scenarios.
Creating client proposals.
Facilitating marketplace research.
Training assistants and new buyers on processes and policy.
Presenting buy recommendations and quarterly posts to the client.