Specialist Connections Strategy
Our Connections Strategy team works as an extension of the Corporate Media Team at MGM Resorts International. We are tasked with the planning and execution of their upper funnel brand campaign, Welcome to the Show, as well as the awareness campaigns for the five flagship properties on the strip in
Las Vegas, NV.
Writes integrated marketing proposals and custom presentations in response to client briefs and proactive requests
Conducts research to stay on top of current and emerging trends in the media landscape
Implements data-driven content marketing strategies, resulting in above industry open rates, click-through-rates (CTR) and higher ROI
Manages campaign analytics utilizing DoubleClick Campaign Manager (DCM)
Collaborates with the Creative and Investments Teams to media recommendations that result in an innovative and inspirational brand campaign