Allison Hinsch

Media Professional. Working + playing in the Twin Cities.

Specialist Connections Strategy

Our Connections Strategy team works as an extension of the Corporate Media Team at MGM Resorts International. We are tasked with the planning and execution of their upper funnel brand campaign, Welcome to the Show, as well as the awareness campaigns for the five flagship properties on the strip in
Las Vegas, NV.

  • Writes integrated marketing proposals and custom presentations in response to client briefs and proactive requests

  • Conducts research to stay on top of current and emerging trends in the media landscape

  • Implements data-driven content marketing strategies, resulting in above industry open rates, click-through-rates (CTR) and higher ROI

  • Manages campaign analytics utilizing DoubleClick Campaign Manager (DCM)

  • Collaborates with the Creative and Investments Teams to media recommendations that result in an innovative and inspirational brand campaign

Campaigns

Faced with the joy of a just married couple in Las Vegas, a woman's emotions take her on the ride of her life when she spots a man from afar.
Two best friends see each other in a new light after a night out in Las Vegas.
A woman spots love in first sight at a Las Vegas craps table and rolls the dice with one wish in mind.
An unstoppable force brings two people together to send sparks flying through the night in Las Vegas. Watch the rest of the series created by Michel Gondry and Olivier Gondry here: It Is Decidedly So: https://www.youtube.com/watch?v=nldVdV-IPzY&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj&index=1 Room 802: https://www.youtube.com/watch?v=PV5vznNePB0&index=3&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj&t=0s The Big Eight: https://www.youtube.com/watch?v=W66kyU2Y7aw&index=2&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj No Ordinary August: https://www.youtube.com/watch?v=fNISGlE2nio&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj&index=5 Our Infinity: https://www.youtube.com/watch?v=v7fze23T5_8&index=6&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj
A couple dives into their emotions in a Las Vegas resort pool. Watch the rest of the series created by Michel Gondry and Olivier Gondry here: It Is Decidedly So: https://www.youtube.com/watch?v=nldVdV-IPzY&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj&index=1 Room 802: https://www.youtube.com/watch?v=PV5vznNePB0&index=3&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj&t=0s The Big Eight: https://www.youtube.com/watch?v=W66kyU2Y7aw&index=2&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj Night of the Scorpio: https://www.youtube.com/watch?v=wokpRYKDZmo&index=2&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj Our Infinity: https://www.youtube.com/watch?v=v7fze23T5_8&index=6&list=PL29PD1z9x4FvSRNHp6el297kPP3AvyFBj
After falling in love at a Las Vegas resort, two people find themselves alone in the universe.